Why SIXSITE won't be having a Memorial Day Sale

SIXSITE Closing on Memorial Day in Push to Remember Heroes Who Died for Our Freedom

Veteran-owned retailer will go dark on one of the biggest sale days of the year; challenges others to do the same

Dallas (May 1, 2018) – While millions of Americans celebrate Memorial Day as the start of summer, veterans and loved ones of fallen military members wish the holiday that honors more than 1 million people who died serving their country would command more respect.

“In an effort to encourage Americans to spend time thinking about these sacrifices, we won’t be having a Memorial Day sale,” SIXSITE founder, designer and veteran U.S. Navy SEAL Stephen Holley says. “In fact, our website will go dark on Memorial Day. We hope other retailers will follow.”

SIXSITE is a high-performance hunting and outdoor apparel and gear provider. It manufactures its products exclusively in America. To keep prices reasonable, SIXSITE sells direct-to-consumer at www.sixsitegear.com, but on this major shopping day its online store will go dark.

Alan Burks, general manager and chief operating officer at SIXSITE and Gold Star Father, adds, “For most of us here, there is a fallen soldier buried somewhere nearby. Please go visit their grave and ponder their life and death. If you can’t get there in person, join in the National Moment of Remembrance at 3 p.m. local time to pause in an act of national unity for some who gave it all.”